Even coverage, sane zoning and one obvious control interface. Most commercial AV complaints come from missing one of the three.
Even coverage beats loud speakers
Two large speakers at one end of a dining room means the front tables shout over the music while the back hears nothing. More small ceiling speakers at lower volume produce a room where conversation works everywhere.
Zone the building the way it is used
Dining room, bar, patio, restrooms and back-of-house each want their own volume and often their own source. Zoning is decided during design, because it determines the amplifier and the wiring topology.
Conference rooms are a video problem too
Display size follows viewing distance, and the camera and microphones matter more than the screen for hybrid meetings. One wall plate, one cable to connect, one control screen — if a guest cannot start a meeting unassisted, the room is not finished.
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